RAFFAELLARODIA.GRILLUST.UK
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  • Semester 1
    • The Designer's Toolkit >
      • Alignment & Hierarchy
      • Contrast & Negative Space
      • Week Three
      • Week Four
    • Type & Typography >
      • Hierarchy and Layout
      • Magazine
      • Digital Publishing
    • Creative Hutch Brief

Contrast & Negative Space


The Brief

Contrast & Negative Space

​Exploiting the principles of contrast and negative space and the assets provided, create two double-page spread layouts ‘splash’ page and ‘turn’ page using the assets provided.
  • You must use at least 800 words of the copy across the two spreads 
  • You must use at least three of the images across the two spreads (you can also find your own images too) 
  • You can create more than one set of ‘final’ spreads 
  • Try to use InDesign to compose your final spreads, though you can use Photoshop to manipulate the images. 

REMEMBER: Alignment and hierarchy... you should employ these principles as well as Contrast and Negative Space 
  • You can introduce colour and/or texture in the type, images, background, etc. 
  • You can manipulate the type (e.g. tracking, leading, outlines, inlines, etc.)

Remember, this is an exercise in experimentation with alignment and hierarchy, so explore as widely as time will allow and do not be bound by conventional thinking! The final poster/s isn’t the important thing, the exploration and use of the principles of layout are!

Deadline
Online presentation and formative feedback: Thursday 13TH OCTOBER from your final PDF and physical thought material.
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The Anatomy of a Double Page Spread
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Magazine Spread Inspiration
Negative Space Inspiration

Below are some of my favourite examples of the use of negative space used in designs, I found these through quick search in google and from the book (Bar, N. (2009) Negative Space. New York: Mark Batty.)​.
Thumbnails for the Splash Spread and Lecture Notes
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Colour Play
Different use of Layout and Colour
Development to the Final Spreads
Final Spreads
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My contrasting colours were simple as I used the orange from the mars images on the turn page and used the white from the border to do something with negative space, which was the header.
Adapted Spreads From Feedback
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I changed more of the turn page as it was a little boring before, I changed the typeface on the drop cap and subheading to match the heading on the splash page so they would look more like a set.
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  • Home
  • Semester 1
    • The Designer's Toolkit >
      • Alignment & Hierarchy
      • Contrast & Negative Space
      • Week Three
      • Week Four
    • Type & Typography >
      • Hierarchy and Layout
      • Magazine
      • Digital Publishing
    • Creative Hutch Brief