The Brief
Alignment & Hierarchy
Exploiting the principles of alignment and hierarchy and the assets provided, create a poster for Outward Bound adventures.
Remember, this is an exercise in experimentation with alignment and hierarchy, so explore as widely as time will allow and do not be bound by conventional thinking! The final poster/s isn’t the important thing, the exploration and use of the principles of layout are!
Deadline
Online presentation and formative feedback: Thursday 6TH October from your final PDF and physical thought material
Alignment & Hierarchy
Exploiting the principles of alignment and hierarchy and the assets provided, create a poster for Outward Bound adventures.
- You must use all of the copy• You must use the logo
- You must use at least three images from Unsplash (http://www.unsplash.com)
- You can create more than one A3 ‘final’ poster
- You must use Illustrator to compose your final poster/s, though you can use Photoshop to colourise or overlay the images.
- You can introduce colour and/or texture in the type, images, background, etc.
- You can manipulate the type (e.g. tracking, leading, outlines, inlines, etc.)
Remember, this is an exercise in experimentation with alignment and hierarchy, so explore as widely as time will allow and do not be bound by conventional thinking! The final poster/s isn’t the important thing, the exploration and use of the principles of layout are!
Deadline
Online presentation and formative feedback: Thursday 6TH October from your final PDF and physical thought material
Thumbnails
Outdoors Poster Inspiration
Development of the poster
Adventure Calls Poster
I decided to play with the angle of the axe, so I would be able to play with different alignments.
I decided to play with the angle of the axe, so I would be able to play with different alignments.
Adapted Adventure Calls Poster
I love how my final poster came out and I think it shows represents both alignment and hierarchy very well. When I asked a peer what order they saw things first they said, the image, the header, the information up top and the information on the strip last which was exactly what I wanted to hear.




































